Year: 2020
Type: Commercial
Role: Designer
Done: Prototyping, UI and UX, Marketing materials, Design System

Recent (2020-21) work for the current client (I work with them on different projects for Doosan Bobcat), redefining of their look and feel as a company. But at the end they where lacking specific strategic vision so they went with consulting firm (and their design as well). But that was a good thing. Also I haven't yet received green-light for showing it here so I have this screen with changed names, there is a lot of process, mobile versions, prototypes and illustrations  ⤵︎

Take off ideas

Originally we landed on something close to adventures, RPG's and some space included. I made a set of abstract cards and elements that can be shuffled and spread across the pages. The proper draft copy messages were written to support this direction.

Middle Ground

Later we started moving towards something serious. Business wanted it so I moved towards abstract but less "adventurous" approach. Here is an example of "pillars" page ⤵︎ Illustrations were made with iPad and finished in Illustrator

At some point I changed illustrations to be based on shapes of logotype that was cooking at the same time by marketing and branding contractor (logo wasn't used at the end though). Those core shapes are deconstructed parts of logo basically.